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Beer Blast: The Inside Story of the Brewing Industry’s Bizarre Battles for Your Money

Beer Blast: The Inside Story of the Brewing Industry’s Bizarre Battles for Your Money

Beer Blast: The Inside Story of the Brewing Industry's Bizarre Battles for Your Money

Brewing, a venerable American industry, once was dominated by family-owned firms serving a loyal clientele. In the late 1970s, however, the conglomerates got involved, and the beer wars erupted. In Beer Blast, a veteran of the beer wars (from the famous Van Munching clan, importers of Heineken) shares his wealth of colorful, often amazing stories about the personalities, battles, and follies of the beer biz.The rise and fall of beer trends–from sports sponsorships to low-cals, and status-consci

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3 comments

  1. 4 of 4 people found the following review helpful
    5.0 out of 5 stars
    Very good read, January 24, 2003
    By 
    Keith Teal (Garland, TX United States) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Beer Blast: The Inside Story of the Brewing Industry’s Bizarre Battles for Your Money (Hardcover)

    This book was very informative and written quite well. I would strongly recommend this book for anyone that likes to read about industry profiles. I also liked the fact that I did not have to know that much about the beer industry in order to enjoy the book.

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  2. 4 of 4 people found the following review helpful
    5.0 out of 5 stars
    What You want to know about the beer industry!, May 12, 2001
    By 
    Sven Isaksson (STOCKHOLM Sweden) –
    (REAL NAME)
      

    This review is from: Beer Blast: The Inside Story of the Brewing Industry’s Bizarre Battles for Your Money (Hardcover)

    This book is a great read and an interesting study of the beer industry and its history. The author due to his ties (son of the Heineken importer) provides great insight, but also some thoughtful and usable management and marketing analysis.

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  3. 5 of 6 people found the following review helpful
    5.0 out of 5 stars
    Smooth, crisp, flavorful…..just a great book, December 4, 2001
    By A Customer

    Now here’s a book about something near and dear to my heart (and mouth). I bought this book when it first came out after hearing a radio interview with Philip Van Munching and finding him not only very informative, but also hilarious. This book is very entertaining and informative (and it always makes me thirsty for a cold one, but I digress).

    Being in the Van Munching family it’s hard to knock him for his emphasis on Heineken (is he supposed to know more about Miller and Anheiser Busch than his own family’s company?) The book gives a very detailed background of the beer industry in the US but mainly focuses on the period beginning in the seventies which he refers to as the “Beer Wars” when Anheiser Busch, Miller and Coors began to take over.

    Anyone interested in business, advertising and marketing in particular, will really enjoy this book. Oh yeah, and if you like to enjoy a cold one from time to time you’ll also like this book. I’ve aleways been more of a microbrew drinker myself (beer snob) so I’ve never really enjoyed anything brewed by the big three. After reading this book I don’t think I’ll be enjoying anything from them anytime soon. Like one of the reviews on the back of the book says, ” I don’t know which one of them deserves my money less.” Cheers!

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