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Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Beyond the Pale: The Story of Sierra Nevada Brewing Co.

Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.Beyond the Pale chronicles Ken Grossman’s journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the fines

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3 comments

  1. 3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Outstanding!, August 25, 2013
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    A rare inside and personal look at an incredible life and business journey. Ken’s passion for brewing and the company he created (not to mention his huge contribution to the craft brewing industry) come shining through in this incredible book.
    Five stars is not enough!

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  2. 3 of 3 people found the following review helpful
    5.0 out of 5 stars
    A Great Look Behind the Curtain, August 25, 2013
    By 

    This review is from: Beyond the Pale: The Story of Sierra Nevada Brewing Co. (Hardcover)

    I really enjoyed this story. Sierra Nevada was the first “craft beer” I tried back in the mid 90′s, and I still vividly remember my first “Bigfoot”, which lead to me starting to brew. So for me, learning the story behind the beer was very personal and special.

    Brewers, beer lovers, and Sierra Nevada enthusiasts will really enjoy this story. But it’s a story of entrepreneurship and business philosophy as well. It also made me think about my business and my employees.

    As you read it particularly towards the end open a Sierra Nevada and drink it while you read, the dedication to quality really comes through in the beer. For me that brings it all together!

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  3. 1 of 1 people found the following review helpful
    5.0 out of 5 stars
    Best book yet regarding craft brewery startup & growth, September 23, 2013
    By 

    This book is a great read, especially for anyone who owns a brewery or is looking to start one. Sierra Nevada’s success is earned through decades of perseverance and Ken’s recalling of all of the issues is just as informative as it is interesting. Thanks for your candor, Ken!

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